Help with Stating Null and Alternative hypothesis and the theories that support these hypotheses:

Lemarks Studios is looking for advertiser dollars to help with production costs on its newest blockbuster movie. Lemarks Studios has several companies that want product placement in the film. The films producers wonder how many times a product must be seen in the picture to make an impact on the viewer. We will use probability statistics and research to determine how often a product must be visible to remain memorable to "X" percentage of the viewing audience.

Make final recommendations related to defining and explaining the problem and stating the hypothesis that will be tested.