JCPenney Worksheet A

A) What stock exchange is the company traded on/member of?

B) What are the inclusive dates of the company's fiscal year?

C) What is/are the primary product(s) and/or service(s) of the corporation? This can be viewed under Item 1. Business of the Annual Report

D) What are the business risk factors as identified in Item 1A. Risk Factors

E) What is the official name of the corporation?

F) Where is the location of the corporate headquarters?

JCPenney Worksheet B

a) To begin, take a look at the leadership of JCPenney. What are the names and ages of the CEO and CFO of the corporation? What qualifies the CEO and CFO for their current positions (bios)? What is the compensation of the CEO?

b) Next, we move to reviewing the location of operations of JCPenney throughout the United States, Alaska, and Puerto Rico. According to Item 2: Properties on pages 14-16 of the Annual Report, how many stores are operating as of February 1, 2013? At the bottom of page 7, what strategic initiative was announced?

-Since the company founding by James Cash Penny in 1902, the company has grown to be a major retailer, operating 1, 104 department stores in 49 states as of February 1, 2013. At the beginning of 2012, the company announced their plans to become America's favorite store by creating a special department store experience by changing their pricing strategy, corporate branding, marketing, store layoutsome more details about the store layout would be good., and merchandise assortments (JCPenney, 2013)

c) Lastly, on page 15 of the Annual Report, what information is provided about the supply chain network?

-As of February 2, 2013 the company supply chain network operated 24 facilities at 15 locations of which 9 were owned, with multiple types of distribution activities housed in certain owned locations. The company network includes 11 store merchandise distribution centers, five regional warehouses, four jcp.com fulfillment centers and 4 furniture distribution centers (JCPenney, 2013)APA: Direct quotes require a page or paragraph number in the citation.. 

Worksheet C

1. How can management information, such as financial statements, help management and investors make more informed decisions? Are there any risks associated with the compilation and analysis of information?  For example, accuracy or relevance? How can such risks be minimized?

2. Review Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations on pages 22-23 of the Annual Report. How does this information help to provide a summary of the financial situation of JCPenney?

3. Initially, reviewing the information in question 2 may have felt strange because of connecting Management's Discussion about the Financial Conditions and Operations. Learning where the information comes from and how that information can be reviewed is the next part of this worksheet, and more in-depth, yet approachable, analysis will occur in future worksheets. For this question, refer to page 56 of the Annual Report, Notes to Consolidated Financial Statement, Item 1. Basis of Presentation and Consolidation and the Use of Estimates and Assumptions sections. What are the main points in these sections?

4. Lastly, refer to page 49 of the Annual Report. You will notice that this is the Index to Consolidated Financial Statements. Review this page. Identify what page the following consolidated statements are located on, and enter the page number-you will want to save this information, as it will help you to quickly locate the information you need in future worksheets. You only need to review the Index and list the page number of the following statements:

Worksheet D

1. What is the purpose of the Balance Sheet? What information is included within the Balance Sheet? Why is this information important to management and investors?

2. What is the purpose of the Cash Flows statement? What information is included within the Cash Flows statement? Why is this information important to management and investors?

3. What is the purpose of the Income Statement? What information is included within the Income Statement? Why is this information important to management and investors?

4. What is the purpose of the Statement of Stockholders' Equity? What information is included within the Statement of Stockholders' Equity? Why is this information important to management and investors?

5. Lastly, refer back to the page numbers that you identified in Worksheet C from the Index to the Consolidated Financial Statements on page 56 of the Annual Report. Copy and paste those page numbers into this section. This is to ensure that you know exactly where to locate those statements, as you will be reviewing those statements in your next worksheet. If you are having trouble locating those pages, let your instructor know.

Worksheet E -

1. Find the 2013 Income Statement. Create a chart in Excel using the sample format below to summarize the revenue in dollars and percent of growth year over year for the past three years (from 2010-2012), and then answer the questions that follow.

Did revenue grow over the three years (from 2010-2012)? Indicate any years when either revenue or the rate of growth declined year over year.

Create a similar chart as above for profitability. Indicate where profits grew or declined year over year. Indicate any year(s) where the rate of growth declined year over year.

Create a chart for expenses, including the major categories of expense.

Indicate where the following expense categories grew or declined year over year. Indicate where the rate of increase or decline changed, year over year:

Locate the balance sheet. Create a chart of assets, liabilities, and owners' equity for 2011 and 2012. Calculate the percent of growth or decline in each area from 2011 to 2012.

Taking assets and liabilities plus equity into account, what three accounts changed the most in the last year?

Was there any change in stockholders' equity from 2011 to 2012?

Describe how the change came about.

Attachment:- Assignment Files.rar