INTRODUCTION
This case is about a family-owned corporation from the perspective of its latest CEO, Charles Luck, IV. It provides an overview of the strategic management processes instituted under his direction, emphasizing the formulation and implementation of value-based leadership initiatives he used to ignite the potential of his workforce and to impact the lives of Luck Companies' various stakeholder groups.
The case opens with an introduction to Mr. Charles Luck, IV, the conditions in the construction aggregate industry, and the status of his 800-employee company in early 2015. It provides an industry overview and in-depth history and shaping of the four strategic business units that comprise Luck Companies. Charles Luck, IV's tenure is presented with a heavy focus on the evolution of his value-based leadership system.
Following the Value Journey from the inception of the company's values and initial vision, the key steps to achieve the vision, and the prescribed outcomes, the case progresses through three phases of Luck Companies' long term planning process, the development of a strategic leadership team, and an unprecedented workforce reduction based on core ideology rather than seniority.
As Luck Companies executes the final five-year strategy to achieve Vision 2020, it strives to deepen the company's impact on lives locally and globally and to achieve the most aspirational expansion goals in the company's history.
The case is ideal for demonstrating corporate-level strategy on a small scale, multidivisional organizational structures, and strategic leadership concepts. The following prompts are suggested to guide a review and discussion of these principles.
• Characterize the type and level of diversification strategy employed by Luck Companies. Discuss the commonalities and differences of the company's various divisions.
• Compare the different forms of the multidivisional structure for corporate-level strategies. Explain which form is most suited to meet the needs of Luck Companies.
• Evaluate Charles Luck's ability to fulfill the strategic leadership responsibilities required of his position. Provide clear examples to support your assessment.Critique his handling of the unexpected events that occurred during the second phase of the company's Value Journey.
• Describe Luck's current five-year growth strategy and objectives. What tools and resources are in place to help the company to achieve its aggressive goals? What are the likely challenges the company will face in executing this strategy?
ANALYSIS
• Characterize the type and level of diversification strategy employed by Luck Companies. Discuss the commonalities and differences of the company's various divisions.
• Compare the different forms of the multidivisional structure for corporate-level strategies. Explain which form is most suited to meet the needs of Luck Companies.
• Evaluate Charles Luck's ability to fulfill the strategic leadership responsibilities required of his position. Provide clear examples to support your assessment.Critiquehis handling of the unexpected events that occurred during the second phase of the company's Value Journey.
STRATEGY
• Describe Luck's current five-year growth strategy and objectives. What tools and resources are in place to help the company to achieve its aggressive goals? What are the likely challenges the company will face in executing this strategy?
Attachment:- Luck Companies.rar