In looking at euro disney and its mickey mouse financial, Ask an Expert

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In looking at Euro Disney, and its "Mickey Mouse" financial performance early on, note that the subsequent actions taken amount to a product reformulation. Is this a marketing issue, a finance issue, or both? What does Euro Disney's experience suggest about the importance of coordination between marketing and finance?

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M91646869

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