In Jim Collins book, “Good to Great”, it talked about Wells Fargo being one of the companies he and his research team identified as “Great.” They outpaced their rivals in the financial industry and were held up in 2001 as a “great company.” By 2017, the mighty had fallen, mired in a nationwide scandal that brought them before Congress and, now, in 2018, they have done it again. Wells Fargo is on the brink of becoming a casualty of their own making. In less than 20 years they have gone from great to near federal shutdown. What signs did they miss? What changed in their culture? How might they recover? Is it even possible? What would they need to do? Or, what is the cautionary tale their destruction leaves for others to avoid the same fate.