1) Identify and discuss the different steps management should take to establish a successful export strategy.
2) Review the case studies for the given corporations in your textbook: Carrefour; Coca-Cola; Johnson & Johnson.
Compare and difference the corporate cultures of the three MNEs, given the nature and extent of their operations. Suggest and defend specific kinds of organizational structures for each of the firms. For each corporation, find out if decision-making would be centralized or decentralized? Give a rationale for your determination.