Step 1: Identify an ex of a recent price adjustment. This can be a new sale price, a price increase or a special offer.
Step 2: Research the history of the price for this product, including competitive influences.
• Consider what led the company to make the price adjustment. Was it proactive or reactive?
• What was the influence of competitors before the price adjustment?
• What are the actions taken by competitors after the price adjustment?
Step 3: Draw conclusions from your research.