IBM Deliverables

1. Do survey participants who have different IT roles (Q1) differ in terms of dimensions of overall measures (Q4-Q7) when these variables are considered simultaneously? Since there are no value labels in the IBM data set, assume role 3 to be IT.

2. Do survey participants who have different IT roles (Q1) differ in terms of dimensions of image (variables Q8-Q17) when these variables are considered simultaneously?

3. Do survey participants who have different IT roles (Q1) differ in terms of dimensions of purchase (variables Q18-Q21) when these variables are considered simultaneously?

4. Do survey participants who have different IT roles (Q1) differ in terms of sales and service support (variables Q22-Q26) when these variables are considered simultaneously?

5. Do survey participants who have different IT roles (Q1) differ in terms of future trends variables (Q27A-Q27G) when these variables are considered simultaneously?

6. Can the image variables (Q8-Q17) be represented by a reduced set of variables?

7. Can the likelihood of purchase variables (Q18-Q21) be represented by a reduced set of variables?

8. Can the sales and service support variables (Q22-Q26) of the questionnaire be represented by a reduced set of variables?

9. Can the future trends variables (Q27A-Q27G) of the questionnaire be represented by a reduced set of variables?

Do not forget to review the synopsis of each data set. You will need to upload each SPPS output separately.

Including a Narrative in Your SPS Output File

You will note that some of the questions require you to interpret the results. SPSS allows you to include a narrative at any point in the Output file. To include a narrative, follow these simple steps:

Go to the point in the Output file that you wish to insert new text (highlight the point on the menu to the left), and then go to Insert => New Text.

Including any text in the Output file will reduce the amount of work you need to do in creating a Word document for the narrative. Consequently, you will only have to submit one file (the SPSS Output file) rather than multiple files.

SPSS Steps:

• Multiple Regression:Go to Analyze =>Regression =>Linear=>Select Dependent Variable (scale data only)=>Select Independent Variables (usually scale data but can contain nominal)=>OK.
• Discriminant Analysis:Go to Analyze => Classify => Discriminant => Grouping Variable (must be nominal data) => Define range => Independent Variables (scale data) => Statistics => Box's M => Classify => Summary Table => OK.
• Factor Analysis:Analyze => Dimension Reduction => Factor => Select Variables (must be scale data only) => Extraction => Scree Plot => Continue => OK.

Important: Do not restrict yourself to the steps listed. Have fun and experiment with options/layout/different stats options/graphs, etc. Read up on how to interpret results.