Horatio Alger has just become product manager for Brand X. Brand X is a consumer product with a retail price of $1.00. Retail margins on the product are 33%, while wholesalers take a 12% margin. Brand X and its direct competitors sell a total of 20 million units annually; Brand X has 24% ofthis market. Variable manufacturing costs for Brand X are $0.09 per unit. Fixed manufacturing costs are $900,000. The advertising budget for Brand X is $500,000. The Brand X product manager's salary and expenses total $35,000. Salespeople are paid entirely by a 10% commission. Shipping costs, breakage,insurance, and so forth are $0.02 per unit
What is the unit contribution rounded to whole pennies?
What is the break-even point in whole units? (Do not include commas - just the whole number.)
What market share, as a percentage, is needed to break even? (Enter your answer as a rounded 2 digit number, without the % symbol).