Home Builder? Supply, a retailer in the home improvement? industry, currently operates seven retail outlets in Georgia and South Carolina. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this? store, which currently has an abandoned warehouse located on it. Last? month, the marketing department spent $14,000 on market research to determine the extent of customer demand for the new store. Now Home Builder Supply must decide whether to build and open the new store. Which of the following should be included as part of the incremental earnings for the proposed new retail? store?

a. The cost of the land where the store will be located.

Should the cost of the land where the store will be located be included in the incremental earnings for the proposed new retail? store? ?Yes or NO

b. The cost of demolishing the abandoned warehouse and clearing the lot.

c. The loss of sales in the existing retail? outlet, if customers who previously drove across town to shop at the existing outlet become customers of the new store instead.

d. The $14,000 in market research spent to evaluate customer demand.

e. Construction costs for the new store.

f. The value of the land if sold. There is currently an offer of $14,000 from an interested buyer.

g. Interest expense on the debt borrowed to pay the construction costs.