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Harley-Davidson to date and its merger, describe how it has done or could do the following:

  • Find economies of scope. Provide examples of specific actions Harley-Davidson's managers could take to reduce expenses or share activities through horizontal relationships across brands.
  • Find ways to achieve economies of scope by leveraging assets and capabilities across business units.
  • Find ways to enhance market power by pooling and negotiating or vertical integration.

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