Global marketing, supply chain and human resources

How do organisations ensure that their marketing addresses the cultural differences between their home base and the international market that they are operating in? What strategies can they use to ensure that their marketing works effectively?

Analyse the effects of globalisation of the marketing function of an MNE. In your opinion, what are the main issues to be considered in developing a successful international marketing strategy? How do organisations overcome these issues to ensure their marketing helps them to achieve their corporate objectives? Explain your answer.

Also choose examples from your own experience or find appropriate cases on the web that you can discuss. Credit will be given for references you make to relevant examples from real companies