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Given that the concept of competitive intelligence has become extremely important for the success of an industry and organization analysis, it is a subject with which all successful business managers should become highly familiar. With that fact in mind, answer the following questions. (20 points) (A 1½-page response is required.)

  1. What are five (5) questions you might ask to better understand a competitor, and why is each important?
  2. Discuss the seven (7) steps of CI.

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