Given emerging information technology, there is controversy about the continuing viability of this marketing concept. One view of how the concept may continue to evolve is from a renowned futurist, Thomas Frey. Using the following websites:

(miami dade) http://www.mdpls.org/;
http://www.davinciinstitute.com/page.php?ID=120 (thomas frey)
and
http://vizedhtmlcontent.next.ecollege.com/pub/content/e08d796a-163f-4039-bca7-093c47b93e2b/bus336_roisummaryreport.pdf

1- What do libraries do? Is it worth the cost

2- Using the Miami Dade example, can we argue persuasively public libraries are marketing enterprises as well? Explain your reasoning

3- Would a marketing perspective serve library management effectively in terms of achieving those goals and objectives?

4- What do you think about Thomas Frey's view of the future for libraries? Explain your views.