The case study scenario:
Given all the service guarantees we see or hear on a daily bases, do these really make you feel better about the services you are paying for at the bank, restaurant, cable company or retail store?
Give specific exs of good and bad guarantees you have encountered and at least one ex of a time you had to evoke a guarantee.
The solution provides an ex of "above and beyond" outstanding customer service, along with exs of poor service where there was no honor in guaranteeing a good product.