(Answered) General questionthis paper needs the followingintroductuion

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General Question

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INTRODUCTUION, CONCLUSION,AND REFERENCES

3-4(BODY PAPER) NOT INCLUDING CHARTS/TABLE

HowRu a private card business and its subsidiary have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the hoilday season. For this asignment please complete the following:

• What steps can this company take to diversify its portfolio?
• Define diversification and its necessary in risk management?
• Discuss at least 5 steps to diversify the card business?
• Please give at least 6 suggestions of how and where funds can be alloctaed for new investments?

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