Firm a plans to introduce a new smart phone which has a, Ask an Expert

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Firm A plans to introduce a new smart phone, which has a potential market of 1 million customers. The marketing research conducted by the firm shows that 40% of the customers will buy it if the phone is priced at no more than $300, and the other 60% of the customers will only buy it if the phone is priced at no more than $250. (1) What is the maximum possible revenue for the new phone? (2) Outline a strategy for the firm to achieve its maximum revenue.

(Hint: Think about price discrimination.)

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92425208

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