Explain the term- market penetrationa strategy which, Ask an Expert

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Explain the term- Market penetration

A strategy which pursues to increase sales of existing services or products to the same market.

Price reduction strategies
Aggressive sales promotion and advertising
Customer loyalty schemes and brand building
Sales fleet management to gain prime shelf position

· Horizontal integration e.g. buy out competition

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M9580708

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