Explain Affordable Care Act and Sales and Marketing in Health Care
Resource:
Kongstvedt, P. (2013). Essentials of managed care (6th ed.). Burlington, MA: Jones & Bartlett.
Chapter 16 ends with several questions and a conclusion related to the marketing and sales function of the healthcare sector. Describe your plan to manage the "disruptive change" the author describes. How will the patient experience remain the focus? Provide a response in a specific setting that is clearly identified.