Expending the Marketing Management Strategy from Unit Three, please develop the Financials and Controls of the Market Plan. At a minimum, the Financials and Controls must include the following sections (complete), correctly numbered, and labeled.  Support your work with concepts from the assigned reading, and use in-text citations to distinguish between ideas from your reading and your own analysis.

Sample Outline of the Marketing Plan (Part III):

1. Financials (This is the section heading, which includes an introductory paragraph)

Break-Even Analysis - See https://hbr.org/2014/07/a-quick-guide-to-breakeven-analysis

Sales Forecast

Expense Forecast

2. Controls (This is the section heading, which includes an introductory paragraph.)

Implementation

Contingency Planning