Every company, no matter how well managed, is vulnerable to a public crisis that threatens its reputation or goodwill. Based on the crisis management information discussed in this module, it is important to keep the following items in mind:
Do not delay in responding to the crisis.
A high-ranking company official should be designated as the contact for the media.
Acknowledge the issues in a correct manner and identify with your audience.
Always focus on the facts when responding to questions.
Do not respond "no comment" - offer to make inquiry and respond back.
Respond to the following in 1-2 full paragraphs:
Describe how your Capstone company dealt with a public crisis using the steps outlined above.
If you cannot find a recent example with your Capstone company, describe how a competitor or another company handled a recent public crisis.
Be sure to provide enough information about the crisis that I will be able to effectivelyunderstand the decisions that were made.