Evaluate your classmates' online surveys.

For Exercise 13, you worked in a group to create a survey for other students in your class. Pair up with another group to evaluate each other's questionnaire. As you're completing the other group's questionnaire, take notes to evaluate each question. In class, meet with your partner group and provide each other with feedback on your questionnaires. Which questions were most effective, and why? Which questions were least effective, and why?

Exercise 13:

Create an online survey for your classmates. Working in small groups, imagine that you're planning a start-up business targeted to students. First, decide on your business concept. This can be anything: a service (e.g., laundry or grocery shopping) or a product (e.g., custom T-shirts or imported hats).
Next, write 8-12 questions to determine whether your idea will be popular. Remember to use the principles for writing effective questions described in this chapter.

When you're satisfi ed that your questions meet the criteria for well-designed questionnaires, create a free online survey on a site such as www.surveymonkey.com or www.zoomerang.com. Distribute the survey to your classmates. (See the next exercise for a related activity.)

Finally, with your group, analyze the responses and make a preliminary judgment about whether your business would be successful.