Elevator Pitch

You are standing at an elevator, waiting. The person you want to pitch your short-term financing proposal to walks up and stands beside you. You introduce yourself and say that you are getting ready to pitch them. They give you the Oh-and-why-should-I-pay-attention-to-you? Look.

The elevator doors open and you both enter. You have about 45 seconds to capture their attention and give them a set of reasons to pay attention.

This is called an elevator pitch and you must, at all times, be ready to give it. The EP must, in as few words as possible:

Summarize what you are doing

Cover key financial figures

Cover your experience/capabilities

Detail key risks

Detail risk management strategies

Include “The Ask”

For your individual presentation, you will do an EP in front of the class.

Tips:

Pick a Canadian-based company on which you can get the information required for the EP

Pick a transaction that the company has done before

Rules:

The company must be involved in international trade or investment

The opportunity must relate to international trade and investment

The transaction must be short-term not medium or long-term.