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Given the recent announcement of acquisition of AirTran by Southwest Airlines, analyze the Southwest's acquisition strategy to determine the long-term impact (synergy) on the value of the company. Explain what the management rationale (motive) behind the acquisition of AirTran, whether you agree with the management or you differ with the management strategy.

What do you recommend for Southwest's strategy (2011 - 2015) assuming the merger goes through?

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