Customer Satisfaction

Research and submit for discussion an example of an organization that continuously maintains and improves customer satisfaction through a Total Quality Management (TQM) approach. Include specific examples of how customer satisfaction is improved by company initiatives. 

In your responses to peers, compare and contrast the organization chosen by a peer with the one you chose. How might each organization benefit from the other's experiences with improving customer satisfaction?

Directions to student: The final paragraph (three or four sentences) of your initial post should summarize the one or two key points that you are making in your initial response. You will be writing three or more discussion posts per week. Your main post must be two to three substantive paragraphs 150-200 total words and include at least two APA-formatted citations/references. Please follow up with two subsequent replies to colleagues. Each reply should consist of a relevant paragraph containing 100 words or more.