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Consider the following table showing the projected outcomes from an extensive and expensive new marketing campaign:

Probability Additional Sales in Units

Ineffective Marketing   15% 20

Fair Consumer Response 20% 50

Normal Response   30% 90

Above Average Response 20%   150

Extremely Effective   15%   250

Calculate the average expected sales (in units) the firm can expect given the probability of outcomes.

Financial Management, Finance

  • Category:- Financial Management
  • Reference No.:- M92873648

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