problem1: Concept test of products, testing of marketing campaigns, sneak previews, and awareness tests are all exs of:

[A] Marketing decision theory

[B] Target audience identification

[C] Marketing research techniques

[D] SWOT analysis

problem2: Classifying a cost as either direct or indirect depends upon:

[A] Whether the cost can be easily identified with the cost object

[B] Whether the expenditure is avoidable or not in the future

[C] The behavior of the cost in response to volume changes

[D] Whether the cost is expensed in the period in which it is incurred

problem3: The total are under a normal curve is:

[A] Approximated by a binomial distribution

[B] Cannot be found in most cases

[C] Always between +/- 2 standard deviations from the mean

[D] Approximately 1.00

problem4: Under the Commerce Clause of the U.S. Constitution, the federal government may regulate business activities that:

[A] Have a “substantial relationship” to intrastate commerce

[B] Are entirely conducted within a state’s borders

[C] Have a “substantial relationship” to interstate commerce

[D] Both a and b