Cengage Learning will send you the texts with these terms: net 30 days. Looking at old inventory reports you find that Principles of Finance on average sits on the shelf for 64 days after it is received until it is sold. Now while students would love to have, say, 30 days to pay for the text, you say, "nothing doing - this is strictly a cash business." Given the above, what would be your cash conversion cycle (please show formula used /work).