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Case Discussion Questions

How does a franchise system such as the one used by Two Men and a Truck create value for its global partners?

Two Men and a Truck points to the size of the middle class in a country and the population's mobility as the core factors that guide its market Page 483entry into a country and ultimately its success. Explain the company's reasoning.

Is franchising the way Two Men and a Truck uses it a form of exporting or is it simply franchising as discussed in Chapter 15? Or, what is the company really exporting internationally?

How would you use business analytics to identify exporting opportunities for Two Men and a Truck?

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