(Behavior finance question/ prediction market) Your friend who works for the management of a large beverage corporation in Never-Ever land decided to create a prediction market to predict which new beverage the company should market next summer. His agreement with the CEO was that the company will promote the beverage that will receive the highest price in the prediction market 3 months from now. He created a contract on each particular suggested beverage. The owner of the contract will receive "1" if the model will be the winning model and will receive "0" otherwise. All of the employees of the research department, (15 employees), are supposed to participate.

You listen carefully to your friend and explain to him that there are several potential problems in his prediction market design that he should think through more carefully. Please describe at least 3 problems with the above design.