Basic Business Idea: A Happy Home

At Homejoy we are starting a movement to make cleaning services available to a broad audience, rather than a luxury for the rich. Additionally, we're providing thousands of work opportunities to individuals who love to clean. By creating an easy way to match homeowners with trusted, professional service providers at an affordable rate, we're taking the first step toward our mission of creating happy homes everywhere.

Homejoy's Story

Founded by sister and brother Adora and Aaron Cheung in July 2012, Homejoy started because the duo was unable to find a convenient and affordable cleaning service for their own home. Headquartered in San Francisco, CA, Homejoy had grown to over 30 cities across the US and Canada. Bur it closed the business in July, 2015..

Homejoy's Solution: Work flow

Crossing ‘Clean my Home' off the To Do List in 90 Seconds

Booking is easy! You can book, cancel, and reschedule cleanings directly on the Homejoy website via your computer or smartphone. Just:

1. Enter your zip code and a few details about your home

2. Choose a time that's convenient for you

3. Provide your payment information and book!

If you are founders of Homejoy, how will you interact with your early customer?

Answer these questions:

1/How did HomeJoy design two-sided market business model? Did this company own network effects? What kinds of these effects? What is the price structure in two sides? Why is its service entirely a recurring business?

2/ What is its acquisition and activation strategies in sales roadmap?

3/ What is its keep customer strategy? Did HomeJoy apply the lean principle in Chicago? Why did it not apply in other locations?

4/ What kind of metrics are useful here for customer validation?

5/ If you are the founders of Homejoy, how will save the company? What will be your strategy for customer growth? Could you make a "virus" like Ice Bucket Challenge in marketing?