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Balanced Scorecard

You must read the textbook pp. 534-539 first to gain the basic knowledge about the balanced scorecard.

Watch the Video Lectures 3 through 10 which are available in BSC Video Lectures for Module 13 Assignment in Springboard Content (about 40 minutes in total). The topics are listed on the next page.

Answer briefly the following 10 questions based on the video lectures:

Q1. The balanced scorecard focuses on Vision and Strategy in 4 areas. What are those areas?

Q2. What types of businesses is the balanced scorecard relevant for?

Q3. Why is the balanced scorecard so popular?

Q4. What is the problem with judging a business by financial measures only?

Q5. What does DRIVE stand for?

Q6. What are the 3 types of cascades?

Q7. What should you determine at the beginning of the balanced scorecard building process?

Q8. What is success?

Q9. Of the 7 levels of accomplishment, what do the first 4 levels represent and what do the last 3 levels represent?

Q10. What are the immediate expected results of implementing a balanced scorecard?

You may want to read these questions (and print them) before you start watching the video tapes because you will find all the answers in the presentations. Please submit your one-page report to Module 13 Assignment in Dropbox by the deadline.

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