Assume that nike inc. nke is expanding globally. one way to, Ask an Expert

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Assume that Nike Inc. (NKE) is expanding globally. One way to expand globally is to buy shares of other companies, while other way is to open up new branches. But both options are not risk free.
How important is it for the financial managers of Nike Inc. to use economic variables in identifying long term financial goals?
Are there any major techniques/tools that the financial managers of Nike Inc. can use for forecasting future directions in the stock market and in the economy as a whole?

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