ASSIGNMENT
You will synthesize your internal and external analyses for FORD MOTOR Co. into a PowerPoint presentation of 10 slides (with speaker's notes), including a SWOT table and potential strategic actions the company could take to address the issues raised by the analyses. Develop a PowerPoint presentation of 10 slides (with speaker's notes) that synthesizes the internal and external analyses for your selected firm. Your presentation is to include a well-developed SWOT analysis, a summary of potential strategic actions and the following:
Summary of SWOT Analysis
• Examine the internal resources, capabilities and competencies of the selected firm using key strategic management tools and models such as the VIRO Framework and Value Chain.
- Look specifically for capabilities that are required for the company's competitive advantage.
- Be specific about the firm's resources (both tangible and intangible) that seem most strategically important, now and in your vision of the company's future strategic development.
- Cleary state where firm Strengths and Weaknesses are found.
Analyze the firm's external environment including its general environment, industry, and competitive position. Choose a strategic management model such as PEST analysis or Porter's Five Forces Model to use in this analysis. Clearly state where external Opportunities and Threats are found.
Illustrate the key strengths, weaknesses, opportunities, and threats using a SWOT table. You might also develop a SWOT figure that depicts your findings in a way that allows for more effective integration and synthesis of your key ideas.
Strategic Actions Based on SWOT Analysis
• Relate the SWOT analysis to the key strategic actions the selected firm could take to further its alignment and long-term success.
- How can you relate internal strengths and weaknesses with opportunities and threats in the external environment?
- Are there capabilities that need to be enhanced in order to capitalize on opportunities or reduce threats?
- Are there capabilities that can be divested because they no longer are need in the current or projected environment?
- What are the strategic actions that would align specific strengths and weaknesses with specific opportunities and threats?
Case Study- Ford and the world automobile industry in 2012
Attachment:- Attachments.rar