Assignment

Topic- Barnes & Noble merging with Amazon

Executive Summary - Describe key objectives of the acquisition. Explain briefly why an acquisition fits the acquiring company's strategy and why the selected target is appropriate for the acquiring firms; state the range of initial offer price, proposed deal structure, and how it will be financed. Also mention key risks associated with the possible transaction.

Acquisition Plan (of the acquiring firm)

1. Industry/market definition: Define the industry/market in which the acquiring and target firms operate in terms of size, growth rate, product offering, and relevant characteristics. Discuss how the relative bargaining power of customers, competition, potential entrants, product substitutes, and suppliers determine industry cash flow, profitability, and risk.

2. Provide a SWOT analysis of the acquiring company.