Assignment

Length: 2,000-3,000 words

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Key Assignment:

Now that you know everything possible about your customer, how will you connect your message with the customer market segment that you have been developing throughout Weeks 1-3?

For this project, you will create 2 sales opportunities to use to reach out to your customers based on what you know about your industry and product. You will use 2 direct marketing techniques: an advertisement and a sales pitch. The project is separated into 2 parts.

Part 1:

This will be a digital advertisement that creates an emotional appeal to reach your target segment of customers, influencing them to buy your product. Include the following elements in your ad:

• A logo and/or slogan
• A headline
• At least 200 words of body copy listing 2 features and 2 benefits of the product
• A visual communication element
• A 300-word summary of your creative intent

o Remember to include the target market's demographics and psychographics and how the creative ad connects with the selected customers.

Part 2:

This will be an electronic sales pitch or presentation of 300-500 words, including the following elements:

• A promotional element, such as a coupon; discount; or buy one, get one free
• Explanation of how you will influence your customer to buy the product
• Explanation of why you would use the ad that you just created in addition to the sales pitch to encourage a purchase.