Assignment: ECCO Case Study PowerPoint Presentation

Over the past 2 weeks you have exchanged ideas and collaborated with your colleagues on the ECCO case study. This week you will prepare a 10- to 20-slide deck for a PowerPoint presentation, suitable to for a presentation to Mr. Thinghuus of ECCO. As you prepare your presentation, be sure to incorporate the relevant ideas and suggestions given by your colleagues to build on and improve your own analysis and assessment.

To prepare for this Assignment, review suggestions made by your colleagues. Then, be sure to include the following topics in your presentation:

1. What is the problem or problems facing ECCO that causes Mr. Thinghuus to pose the questions he is asking himself?

2. What alternatives are available to help him evaluate or solve the problem(s)? Your alternatives should answer the following questions:

• Which new markets to enter and in what ways?

• How do the locations of facilities discussed in the alternatives affect the company's imports and exports and what are the risks to the company in terms of meeting client needs and controlling costs? How should R&D efforts be globalization?

• Should ECCO's Global Supply Chain be modified?

• What changes, if any, will be made to the global value chain/value proposition?

• What are ECCO's available financial resources? How does its business model limit these resources?

What decision criteria should be used to determine the preferred alternative? What is the preferred alternative? What is your recommended plan for implementing the preferred alternative?