Assignment: Case Analysis-Corporate Sustainability

This assignment presents a powerful illustration of a company thinking beyond the traditional objectives of earnings and value maximization.

Read the UPS 2009 Sustainability report at: http://www.responsibility.ups.com/Sustainability and address the following:

o Describe the changes in stakeholder expectations of firms such as UPS in the recent past.
o Describe UPS response to these stakeholder expectations.
o Discuss the key performance indicators (KPIs) in the corporate sustainability report of UPS.
o Discuss the benefits to UPS of the corporate sustainability report.
o Describe the various stakeholders who may benefit and how they benefit from the UPS initiatives.

Write a four- to six-page case analysis in Word format. Apply APA standards for writing style to your work.