Assignment A:
Strategic planning and operational planning are both important in the overall planning process, but are distinctly different. Succinctly define each and summarize the key differences between them.
Who are the typical participants in each process? How does an organization benefit from operational planning? Provide an example of a company which has been successful in implementing Strategic and Operational planning and a company that has failed in implementing both.
Assignment B:
Prior to beginning this Interactive Assignment, review the sections of Chapters 5, 8, and 9 in the Abraham's textbook on Assessing the Company and Operational and Budget Planning. Also read the online articles Analyze Investments Quickly With Ratios (Elmerraji, 2017) and What Is an Annualized Budget?(Ashe-Edmunds, n.d.).
Using the same publicly traded company you used in the Environmental Scanning Interactive Assignment, and this downloadable Operating Budget TemplatePreview the document., research the company online by accessing the Mergent Ashford University Library online database which offers company financials, descriptions, history, property, subsidiaries, officers and directors.
Also, access the Business Insights: Global Ashford University Library online database which offers information on global companies, and industries.
It includes SWOT reports, market share data, financial reports, case studies, business news, and company comparison charts. (View the Mergent tipsheetPreview the document and Business Insights tipsheet documents for suggested methods of searching Ashford University Library databases generally as well as specific advice for searching these two databases).
You can always conduct research using credible online sources of corporate financial information, just be sure that wherever you obtain financial information that you cite your source.
For this Interactive Assignment, you are going to look at the financial statements for the company you selected and, using the previous quarter's financial data, interpret the data and propose a budget for the next Quarter based on your current and previous analysis of company performance. Complete the budget template using this Operating Budget TemplatePreview the document:
List your current sales, discounts and allowances, net sales, margins, operating costs, and earning before and after taxes.
Choose a minimum of two financial ratios (below) and include in your analysis.
Prepare the next quarter's budget based on your interpretation of past data.
Include at least two of the following types of relevant financial ratios in your analysis. Review the online article Analyze Investments Quickly With Ratios (Elmerraji, 2017) and Chapter 5 in the Abraham's textbook to help with this portion of the budget:
Profitability Ratio
Liquidity Ratio
Solvency Ratio
Valuation Ratio
Leverage Ratio
(NOTE: Incorporate the feedback you receive from your instructor and peers and save your work. It will be part of your Strategic Plan Final Project for this course).