Assignment 1:

Amazon - A case of successful digital transformation

Digital transformation is the profound change in business activities, processes, competencies, and models to fully leverage customers at every touch-point in the customer experience. Successful digital transformation achieves these results:

CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors

COMPETITION: Rethink the competition and build platforms that deliver competitive advantage

DATA: Turn data into assets that prove results in real time

INNOVATION: Innovate by rapid experimentation

VALUE: Judge change by how digital transformation helps create the next business Reviewing the Amazon continuous transformation journey throughout the years, review and discuss the following three points:

Task 1: Identify and develop the business models Amazon currently have in place and where/how Amazon make its money - include at least 3 different sources.

Task 2: Identify and develop Amazon marketing strategy - include at least 3 different points.

Task 3: Identify and develop Amazon change management strategy - include at least 3 different challenges and solutions.