Assignment - Analysis of Smart Phone Data Usage

Overview

The purpose of this assignment is to investigate a dataset utilising the knowledge learned in Module Two. This will enable conclusions to be drawn that ultimately assist in decision making. You will also draw on information/techniques covered in Module One.

The assignment requires you to analyse a given dataset, interpret the results, and then draw conclusions such that you are able to reply to specific questions being asked of you in the form of a report. (These questions are asked in the following memorandum).

The aims of the assignment is to:
- provide you with some examples of the application of data analysis within an organisation
- test your understanding of the material in the relevant topics
- test your ability to analyse and interpret your results
- test your ability to effectively communicate the results of your analysis to others

Before tackling the assignment, make sure you have prepared yourself well. As a minimum, please read the relevant sections of the prescribed text and listen/watch the pre-recorded material for Modules 1 and 2.

Scenario

You are Kylie Anderson, an analyst in the Research and Analysis Department at Choice Magazine. Your role includes analysing consumer issues related to the latest technology innovations. You are often required to report outcomes of your analysis to senior editors at the Magazine who have little or no knowledge of data analysis.

Of specific interest to Choice magazine is the ever increasing use of Smart Phones in Australia and, potentially, what this means for consumers.

Just recently, your Research and Analysis Department at Choice Magazine conducted a survey on Smart Phone usage and other related data.

Caroline Chan, one of the senior editors of Choice Magazine has written to you regarding the Smart Phone survey data. Her memo to you is reproduced below.

Memorandum

Date: 8th April, 2016

To: Kylie Anderson, Research and Analysis Department

From: Caroline Chan, Senior Editor

Subject: Analysis of Smart Phone Data Usage

Dear Kylie,

Regarding the recently conducted survey on smart phone usage, can you please provide me with the answers to the following questions?

Your responses will assist me in writing about the use of smart phones in the technology feature section of our next issue.

1. Can you provide an overall summary of consumers' last month mobile phone costs?

2. I am interested in how the mobile phone cost relates to the following life style factors. That is, does there appear to be any link between monthly mobile phone costs and:

a. Living Status
b. Gender

3. I wish to write about current consumer sentiment regarding their mobile plans. I'd like to develop an understanding of the respondents' level of contentment with their mobile plan. Accordingly:
a. Can you provide me an overall view of mobile plan satisfaction?
b. Can you also provide a summary on respondents' satisfaction level of both males and females?

4. Regarding Social Networking, Will you please provide me with estimates of the following?
a. What is the average number of visits to social networking sites by all smart phone owners per month?
b. Please give me a breakdown of the average number of visits to Social Networking sites, by gender, for all smart phone owners per month?
c. Is there a difference between male and female mobile phone users frequency of using a smart phone to access social networking sites?

5. Text Messaging and Female Smart phone owners
a. The editor of ‘Gadget magazine' claimed in a recent article that Australian mobile phone users, on average, exchange (send and receive) at least 75 SMS's per month. Can you check whether this claim is possibly true for all Australia?
b. In the same article it was claimed that the proportion of females owning a smart phone in Australia is significantly lower than United States of America, which currently stands at 47%. Can you check whether this claim is also can be substantiated?

I look forward to your response. Sincerely
Caroline Chan

- Your report must be no longer than 2000 words (including the Introduction but excluding any Table of Contents, Charts and Tables, and Appendices). Your Charts/Graphics and Tables are only to be placed in the Data Analysis file i.e. the Excel spreadsheet

- Word formatting for the Report: Single-line spacing, no smaller that 10 point font, page margins at least 25mm, good use of white space

- Your report must have an informative title

- Your report must contain an introduction/executive summary that explains in plain language what the report is for and summarises the main findings. The introduction should be no more than 1/2 page

- The body of your report must be set out in the same order as in the originating memorandum from Caroline Chan, with each section (question) clearly marked

- Keep the language simple and the explanations succinct. Avoid the use of technical or statistical jargon as Caroline will not necessarily understand even simple statistical terms. As a guide to the meaning of "Plain Language", imagine you are explaining your findings to a person without any statistical training (e.g. someone who has not studied this unit). What type of language would you use in this case?

- Marks will be lost if you use unexplained technical terms, irrelevant material, or have poor presentation/organisation

- All Microsoft Excel output associated with each question in the Memorandum is to be placed in the corresponding tab in the file SmartPhone.xlsx

Kindly find the details below and let me know the cost for the assignment asap.

Your completed assignment should be in two separate files:

1. Report: a Word document of no more than 2000 words and not containing any charts/tables/graphs

2. Data Analysis: an Excel document (i.e. the SmartPhone.xls file) containing separate tabs/worksheets with charts/tables/graphs for each question. Please note that all interpretations should be presented in your "Report" and the excel document should only contain your intermediate analysis and final output

Word Count - 2000 + excel doc

Attachment:- smartphone.rar