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Assess your satisfaction with a company you do business with on a regular. Based on your research make recommendation about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers.

Analyze the five business-level strategies (cost leadership, differentiation, focused cost leadership, focused differentiation, and integrated cost leadership/differentiation)to determine which strategy the company you researched most likely applies.

Determine how your experience with that company might change if it switched to one of the other four strategies (your choice).

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