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As part of your internship requirements with Apple Inc., you have been asked to prepare an analysis of Apple’s competitive position in the markets for computers, digital media players, smartphones, and tablet computers. Your report should contain recommendations for sustaining the company’s success in smartphones, and tablet computers, improving its position in computers, and a recommendation about the iPod. Your executive summary of recommendations should be accompanied by exhibits such as an overview of Apple’s strategy, a competitive strength assessment, and a financial analysis.

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