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As an account executive for an advertising agency, you have been assigned to a new client, a company that has developed a new energy drink. As you begin development of the creative strategy, you are considering different types of ad execution formats and tonality:

a. Comparative advertising

b. A fear appeal

c. A celebrity endorsement

d. A slice-of-life ad

e. Sex appeal

f. Humor

Outline the strengths and weaknesses of each of these appeals for advertising the new energy drink.

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92868440

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