Apply the categorization model to a product category other, Ask an Expert

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Apply the categorization model to a product category other than beverages.

How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision?

What are the implications for brand equity management for the brands in the category? How does it affect positioning, for example?

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92054387

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