Answer the following questions

1. What's the difference between deceitful advertising and direct falsehoods?
2. What are two arguments in favor of granting marketers wide latitude to promote their products?
3. What are two arguments in favor of forcing marketers to stay very close to the pure truth when promoting their products?
4. Make the case that ads that create desires violate a consumer's basic rights.
5. What does caveat emptor mean?
6. What are some purchases that are typically made within a consumer ethics of caveat emptor?
7. What is an implicit contract? How is it created from a particular transaction?
8. What are the two main ways that consumers are backed up by legal protections?
9. How do renegade consumers create protections against defective products?
10. What characteristics make up a capable consumer?