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Analyze a scripted video message on MediaCurves.com.

On MediaCurves.com, you'll find several examples of persuasive messages and will see viewers' reactions. Choose one message and analyze how people rate likability, believability, and sincerity.

Pay particular attention to the points at which viewers' ratings increase or dip. What do you believe accounts for these sometimes subtle changes? Discuss your analysis with a partner.

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