Actually, late movers can be very good competitors in late stage markets or competitive situations. It just takes a different suite of skills to produce good performance in markets that are moving toward price competition.  Matching resources, competencies and capabilities is the most important organizational effort, and if that combination produces better late mover performance, then that is where the organization should position itself.  You have introduced several specific skills your firm has developed to perform well as a late mover. What is the primary adaptation to the value proposition that you would make for customers to understand where you perform well?

200 words please