A what is price transparency and why is it an important, Ask an Expert

Finance

a) What is price transparency and why is it an important concept for e-marketers to understand?

b) List the main factors that put downward pressure and upward pressure on prices in the Internet channel.

c) What are the different online pricing strategies discussed in the book - discuss them with an example for each.

d) Which pricing strategy would you use to introduce a new product for wireless Web access? Why?

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Financial Management, Finance

Category:- Financial Management
Reference No.:- M92424565

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