A recent college graduate who is in his early twenties, single, has his first good-paying job, enjoys partying with friends, and considers himself to be stylish would be likely to choose a stylish car, while a 62-year-old married man who is conservative, approaching retirement, and enjoys spending time with his grandchildren and family would likely choose a more conservative car. What CB principle is being illustrated?

• self-congruency theory
• self-matching theory
• PRIZM
• self-enhancement theory
• self-attribute theory